Innovation for the art & entertainment worlds
Wow, just wow!
In a move that will certainly disrupt the world of 3d scans and 3d prints for the art and entertainment industry; 3d Systems just announced that it purchased Gentle Giant Studios.
For those of you who do not know Gentle Giant Studios is a digital manufacturing company for the art and entertainment industries. They focus mostly on the toy industry but also perform scans and prints for the film industry.
3d Systems is the hungry hungry hippo (remember I said that back on MAY 18, 2011) that has been devouring every institution that even thinks 3d. Not only are they the largest purveyor of stereolithography machines but their most recent acquisitions include entry level fdm printers, Geomagics suite of scanning software, and Sense 3d scanners.
Where will their Empire stop?
Do they plan on 3d printing a death star next?
Amended January 5, 2014
I thought about this a bit more for the last couple of days. In fact, I got some great insight from a mentor of mine named Mike Formica. If you don’t know Mike he’s a pretty amazing guy. He’s super smart and one of the hardest working guys I’ve ever met. He created a 3d scanner called the 3 rivers 3d scanner. This was rebranded as the Konica-Minolta Virtuoso. This scanner works on Mac based systems and as far as I know it’s the only professional scanner that does.
We’ve been discussing 3D Systems and their voracious appetite for quite sometime. In fact, I’m not sure how we couldn’t. 3D Systems has been approaching many of the entrepreneurs we’ve been working alongside.
The conclusion had beeen drawn that 3D Systems is trying to shore up their position in an over saturated market. Many have looked at the acquisitions with trepidation and anxiety. I certainly understand that and fall to that denominator sometimes too. I honestly can’t blame them though.
In grabbing Gentle Giant, Geomagics, and (among everything else they’ve swallowed) 3D Systems is battling for the “content creation” Iwo Jima. There simply isn’t enough real demand for 3d printers to justify the over-valuation of these monolithic companies. I am not denying the fact that the populous loves the technology and the promises that one day may come. But there is a new entry level system Kickstartered everyday. So 3D Systems is trying to create a demand for 3d printers.
Then the question becomes what content can they leverage on licensed characters? (That is the bulk of GG’s booty) Maybe that’s it. Maybe they want to license 3d content for printers to fab at home.
That’s what I would do.
Imagine if every kid at home can 3d print an especially licensed and scanned character from the latest favorite blockbuster.
I’d be interested to hear what you think their motivation is.